Brazil's Top Fast Food Apps Q4 2020: A Sensor Tower Analysis

In the fourth quarter of 2020, Brazil's top fast food and fast casual restaurant apps experienced varying levels of engagement and downloads. Sensor Tower's data provides a glimpse into these trends for five major players in the industry.

McDonald's Offers and Delivery saw a peak in downloads during the week of November 23, hitting nearly 286K before stabilizing around 155K towards the end of December. Weekly active users fluctuated, reaching a high of over 1.5M in late November and settling at around 1.2M by year's end.

Burger King Brasil experienced a similar trend, with downloads spiking to approximately 159K in the same late November week, then decreasing to around 80K by the close of the quarter. The app's weekly active users showed a high of nearly 800K in November, before a slight dip to 657K in the final week of December.

Habib's app downloads reached their zenith in mid-November at over 115K, followed by a gradual decline to 62K by the end of the quarter. Weekly active users saw a peak of over 246K also in November, with a slight decrease to around 188K by the end of December.

Domino's Pizza Brasil, while having lower overall numbers, showed a steady increase in downloads through the quarter, from 10K in late September to over 16K in the final week of December. The app's weekly active users mirrored this growth, increasing from around 29K to nearly 35K in the same period.

Lastly, KFC CZ had its highest downloads at the start of November with over 7K, which tapered off to under 5K by the year's end. Active users remained relatively stable, peaking at around 22.5K in mid-December and ending the quarter with 21.8K.

Overall, these apps showed a strong presence in Brazil's mobile market during the last quarter of 2020, with notable peaks and subsequent stabilization in downloads and active users. For more detailed insights and data, Sensor Tower's platform offers in-depth analytics on app performance.